When people go out to eat, they have the choice of eating at a cheap fast food restaurant like McDonalds or at a quality restaurant with well prepared food and good service. Now if you are looking at price, why would someone pay 7 dollars for a burger at a nice restaurant when they could go to a place like McDonalds and get multiple burgers for the same price? Its because they realize that they are getting a higher quality food and service for the higher price that they are paying. There are more and more chain gyms popping up that offer really cheap month to month memberships. With one of these gyms, you will most likely get terrible service from a staff of salespeople who have no real training knowledge or any concern about you as a person with goals. If you have a choice between joining a cheap gym with their "value menu" or spending a little more for a professional trainer that will get you real results, what do you think you should do if you really want to get in better shape? If you need a doctor, do you want a cheap one who probably won't help you very much or do you go to a quality professional who you know you can trust. Fitness should be no different.